Google must have access to your website as easily as possible to explore its content and then propose it to its users according to their requests and needs. In bulk and non-exhaustive list since SEO requires anyway a constant watch, but in the form of a checklist to which you will have access during the service, we can make you become Mobile Friendly and compatible with the Mobile Index First, but also check and optimize your "robots.txt" file, locate and / or customize your 404 pages, add a breadcrumb trail, improve the structure of your URLs, the tree structure of the website and the navigation. It is clear that between two competitors with equal content and popularity on the same market, Google will always put forward the one that is faster, more fluid and whose offer is clearer. Remember: Google wants above all to satisfy the user's problem by offering what it considers to be the optimal solution. It is therefore necessary to do everything possible to put them in their little shoes when they explore your portal, blog or e-commerce site.